Straight answers about AI visibility work.
Scope, evidence, timing, providers, implementation and what Deep Domain will not promise.
What is AI visibility?
AI visibility is how accurately and consistently a business appears when tools such as ChatGPT, Claude, Perplexity and Google AI features answer relevant customer questions. It includes mentions, recommendations, cited sources and factual accuracy.
Is GEO different from SEO?
GEO (generative engine optimisation) builds on ordinary SEO. A site still needs to be crawlable, indexable, useful and trustworthy. GEO adds focused measurement of AI answers, cited sources, entity facts and the content structures answer systems retrieve.
What is AEO, and is it different from GEO?
No, they are two industry names for the same work. AEO (answer engine optimisation) and GEO (generative engine optimisation) both mean making sure AI tools such as ChatGPT, Claude and Google’s AI Overviews can find, understand and recommend your business. Deep Domain calls it AI visibility.
What does the audit measure?
Six buyer-style questions, asked twice each across ChatGPT and Claude with web search on, giving 24 web-grounded answers. Each answer records whether you were recommended, which competitors were, and which websites the AI relied on. The audit is included in Found by AI (£950) and available on its own for £495.
What is the founding-client price?
Found by AI is £950 fixed. The first three founding clients pay £750, in exchange for feedback and permission to ask for a testimonial or an anonymised case study. A positive testimonial is not a condition, and nothing identifiable is published without agreement.
Why run each question more than once?
AI answers vary. Repeated runs reveal whether a recommendation recurs or appeared once by chance. The baseline is still a snapshot, but it is more useful than a single manual question.
Can Perplexity or another provider be included?
Yes, where the provider is relevant to the client’s audience or the extra source analysis is worth the expanded scope. It is not added simply to inflate the call count.
Do you guarantee that ChatGPT will recommend my business?
No. No legitimate provider controls a third-party model’s answers. Deep Domain measures the current position, fixes evidence-based gaps and remeasures; it does not guarantee rankings, citations or recommendations.
Do you do the fixes, or just tell us what to fix?
Both are available. Found by AI (£950) includes the fixes: a landing page for your main customer group, Google Business Profile, structured data, directory and citation cleanup, Bing Places and Bing Webmaster Tools, and an FAQ page. The audit-only option (£495) is diagnosis and a results call, with implementation left to you or your web person. Theme development and redesign are outside both.
What information do you need from the client?
The website, market, products or services, primary location or service area, three to five competitors, the questions customers ask, and a confirmed fact sheet covering names, contacts, leadership, services, prices and real accreditations.
Do you need access to our website for the initial audit?
Usually not. Public pages, public profiles and web-grounded answers can be reviewed without administrative access. Access is discussed only if implementation is commissioned.
How long until changes affect AI answers?
Technical changes can be live immediately, but indexes and third-party sources take time to update. A first remeasurement window of roughly 4–8 weeks is usually more meaningful than checking the next day.
What happens to the original results?
They are retained as a dated baseline. New runs are saved separately so movement can be compared without overwriting the evidence trail.
Will AI write all of our content?
No. AI can accelerate extraction, drafting and formatting, but the client’s real expertise and facts remain the source of truth. Published work is reviewed for accuracy, usefulness and unsupported claims.
Can you publish a case study about our business?
Only with explicit permission. Logo use, quotes, identifiable results and case-study publication are agreed separately. Anonymised findings are not assumed to be permitted.
Who is Deep Domain for?
Local businesses first: gyms, clubs, trades, clinics, salons, schools of any kind, and other businesses whose customers ask an AI assistant “where is good for X near me”. Specialist retailers with deep product knowledge and weak content infrastructure are the second fit, through the Foundation Build.
Why do you keep mentioning Bing?
ChatGPT’s web search draws on Bing’s index as well as its own crawling, while Claude’s search does not. A business that has never been submitted to Bing Webmaster Tools or listed in Bing Places is giving ChatGPT less to work with. It is a supporting step, not a magic one: in our own measurements the bigger factor was whether the business had a single page that clearly answered the customer’s question. Found by AI does both.